Don't Wait! Why This Moment Defines Your 2025/26 Sales Strategy Planning.

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.” — Daniel Kahneman

For many executive teams, this rings true in how they approach sales performance. Year after year, missed targets are blamed on the sales team, and the same top-down goals are rolled out again, hoping for a different result. But familiarity isn’t truth—and it certainly isn’t a growth strategy.

Right now, in the midst of a new planning cycle, it’s critical to take a hard look in the rear-view mirror because what’s behind you holds the key to what lies ahead. Putting in the effort today to right-size and prime your sales operation is the foundation for giving your organisation the best chance of success in 2025/26.

Here’s why this matters:

•People: Are your sales teams confident, skilled, and aligned with your vision? If not, they’ll struggle to execute, no matter how ambitious your targets are.

•Processes: Are workflows supporting efficiency, or are they introducing unnecessary friction? Misaligned processes can quietly undermine progress.

•Technology: Is your tech stack empowering your team, or are they drowning in complexity?

•Customer Alignment: Are you responding to what your customers truly need, or are you clinging to outdated assumptions?

Failing to address these areas doesn’t just hurt today’s performance—it compounds over time, stalling your ability to scale. And yet, many organisations skip this reflection step, defaulting to “next year will be different” thinking. Sound familiar?

💡 The truth is...next year will only be different if you take action now.

What’s next?

Take time to critically assess your sales engine: identify the gaps, address the root causes, and build a foundation that allows your sales team to thrive. Because growth isn’t just about setting targets—it’s about creating the conditions that make success inevitable.

Stay tuned next week for pointers and reflections to help you look back to plan forward. 🔑

#LookBackToGoForward #Sales Transformation #SheSparks