Transforming outreach from event bookings to selling value and generating revenue
Challenge: Rapid growth through acquisition created a fragmented, immature sales function. The business needed to shift from event/email outreach to confident, value-based selling.
Solution:
•Function-wide insights survey to identify skill, knowledge and confidence gaps
•Quantatitive and qualitative insights report with tailored recommendations
•Training workshops to shift from transactional to value-based conversations
•Sales Excellence Blueprint and Roadmap for standardisation
•Sales surgeries for ongoing support, embedding, and a coaching programme to drive behaviours.
Other Outcomes:
BDE confidence and skills rising
Matured, standardised ways of working across sector teams
Improving productivity and delivery by standardising processes and improving team leadership skills
Challenge: Following a major contract expansion, the business needed to ramp-up quickly – bringing in new hires, reassigning leaders and promoting internal talent. While comprehensive training had been provided, the realities of live service meant knowledge wasn’t always translating to consistent execution. Team Leads were under pressure, resulting in non-standard approaches and inconsistent reporting.
Solution:
•Survey and gap analysis to identify friction points
•Practical toolkit for team leaders to simplify and standardise day-today delivery
•Group mentoring and a ‘champion’ approach to embed behaviours
Outcomes:
Increased productivity
Stronger, consistent team lead culture
Embedded behaviours through peer-led support
Transforming the Sales Approach from product sale to consultative
The Challenge: A complex global business with deep heritage, faces fierce competition. Their sales approach is transactional, limiting opportunities for solution/value-based selling. Siloed operations prevented sellers from collaborating effectively, curbing cross- and up-sell potential, and restricting revenue growth.
The Solution: Creating and delivering a global rollout of sales transformation workshops for seller and managers. These sessions equipped sellers to deeply understand customer needs, align solutions with customer challenges, and engage in meaningful conversations that fostered solution-based sales – driving for trusted advisor status.
Outcomes:
By the end of training, there was an immediate shift in deal shape to solution rather than technology only
Increased deals secured
Increased conversion
Growing revenue by transforming team processes, supplier relationships & Customer Experience
The Challenge: A Global retailer with a valuable heritage but viewed as ‘old fashioned’ & tired needed to revamp their customer experience. While it was a 360 customer experience it needed to be launched in Covent Garden 8 months later from brief. All internal department and external suppliers, needed to be involved to ensure longevity and the executive team were personally involved.
The Solution: Established a cross functional immediate team and a support team, clarified the brief, engaged all team members on the vision and set expectations including targets. The team were trained on agile methodologies and with strong leadership, ongoing coaching and a collaboration across departments never seen before a full vision and reality was born and implemented.
Outcomes:
Achieved above target sales and supplier revenue
Turned operational budget into strategic change
Finalist in the UK best store of the year and nominated for Global store of the year
Transforming sales for a Digital Agency Post-Acquisition
The Challenge: A renowned digital agency with expertise in app development, CX, and digital transformation was acquired by a UK corporate. The sales team lacked maturity, governance, and a growth strategy. They needed to quickly professionalise sales operations, define propositions, and align with enterprise-level expectations.
The Solution: Established a structured sales organisation, developed customer value propositions, and strengthened GTM channels. Trained and restructured the sales team with a hunter-and-farmer model. Fostered cross-collaboration to unlock new buying centres and delivered complementary digital transformation services within large BPO contracts.
Outcomes:
70% increased revenue & 216% profit increase over a 3 year period
High performing sales and bid team developed with reduced attrition.